Below is a step-by-step guide to ensure your photos align perfectly with your brand and achieve your goals.
1.Before booking your session, take the time to reflect on your brand’s identity.
Answer the following questions to ensure your photos genuinely represent you:
What makes you unique in your industry?
What exclusive value do you offer to clients?
What should your images convey about your personality and brand?
2. A visual mood board can clarify your vision and set the aesthetic tone for the shoot.
Include photos, colors, and branding elements that resonate with you.
Use tools like Pinterest, Canva, or even a physical board to gather ideas.
3. A detailed shot list ensures the shoot flows smoothly and covers all your needs.
Do you need wide shots for banners with text overlay?
Are there specific poses or props that represent your brand?
Example Shot List:
Headshot for “About Me” page.
Wide banner image with white space for homepage.
Profile shot looking to one side for an online course banner.
Casual pose sipping coffee with a favorite mug.
Working at a desk on a laptop.
Holding books that reflect your expertise.
4. Choose the Perfect Location
The beauty of a bespoke shoot lies in tailoring the location to your brand.
Indoor options: Home office, studio, or café.
Outdoor options: Scenic parks, city streets, or creative urban backdrops.
5. What to Wear: Dressing for Your Brand
Your outfit can significantly impact how your brand is perceived. Here are some tips to help you choose the right clothing:
Do:
Coordinate with your brand colors.
Choose outfits that complement your website and branding.
Wear flattering solid colors. While patterns can add variety, solids often work best for professional photos.
Choose well-fitted clothing. Avoid anything too tight, loose, or slouchy.
Dress in layers. This adds variety and flexibility, especially for outdoor shoots.
Bring options. Extra tops or accessories can save the day if something doesn’t work with the lighting or location.
Consider pockets. Pockets make posing more natural and relaxed.
Comfort is key. Wear shoes and clothes that make you feel confident and authentic.
Dont:
Wear anything uncomfortable or unrepresentative of your style—it will show in your photos.
No old, worn, stained, or wrinkled clothing.
Avoid logos, neon colors, and tiny patterns—they can distract from your face and message.
Steer clear of stark white or solid black tops, as they can be too harsh. Instead, opt for navy, cream, or softer neutrals.
